Analysts Matter
eNewsletter: Analysts Matter - January 2010
In this edition:
AnalystClix: Forthcoming analyst publications: Sample Jan-Mar 2010
Booklet: Analysing analysts – An insight into the world of the industry analyst community 2010
Forthcoming CustomerClix training sessions
A very Happy New Year to our readers worldwide with an interest in Industry Analyst Relations.
The big news in the marketplace is Gartner’s acquisition of Burton Group , and its further integration of AMR Research into the business. So lots of action afoot there!
And, for other Analyst Relations-related activities, well... read on...
----------------------------------------------------------
InfoTrends provides worldwide market research and strategic consulting for the digital imaging and document solutions industry. Company analysts provides research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow the business.
One of the tools devised by InfoTrends is a web-based training program designed to train a vendor’s sales force. Available 24x7, the portal offers a self-paced curriculum with an audio guide and interactive exercises.
Whilst a number of analyst companies have devised services that support a vendor’s sales force, InfoTrends has developed an online system that is available at the click of a mouse at any time of the day or night, to vendor sales people worldwide. Thus putting market-critical information into the hands of sales people when they require it – quickly - can only help a vendor’s sales force to perform better. This is particular important in the current economic climate when the achievement of sales could be more challenging.
CustomerClix , Jan 2010
----------------------------------------------------------
AnalystClix: Do you click with the analyst community? Forthcoming analyst publications: Data sample Qtr 1 (Jan-Mar 2010)
Our Online databases of Forthcoming publications & events are de facto tools for Analyst Relations’ professionals worldwide. These large, unique and first to market online solutions – containing worldwide data – provide those working in Analyst Relations with key information at the click of a mouse. Thus ensuring that a vendor communicates with the right analyst at the right time with the right message, so increasing the likelihood of being written and spoken about by analysts.
Below is a tiny sample of Forthcoming analyst publications being worked upon this quarter:
Innovations in social networking tools for business
Price Management in financial services
CIO Survey –Views from the British Insurer – Insurance
Claims Vendors in Europe
The Forrester Wave™: North American Applications Outsourcing Services - IT Services & Outsourcing
Market Momentum: Corporate Strategy Services, H2 2009 - Tech Industry Strategy Europe, Middle East, Africa (EMEA)
Integrated Marketing Of Unified Communication (UC) And Collaboration - Tech Industry Economics
World Telecom Equipment Market - Networks & Telecom Series
Lessons from Japan - Networks & Telecom Series
Bluetooth in Automotive - World – 2009 - Automotive & Transport
Fixed Mobile Convergence (FMC) & Gateway VoIP - World – 2010 - Broadband & Networking
Cellular Infrastructure - Microwave & Backhaul - World – 2010 - Cellular Infrastructure
Residential Voice, Video, and Data Services: North America – Mobile & Wireless
4G Strategies: Global Service Provider Survey
Packaging Costs, Volumes, Value Added, SiP vs. System on Chip (SoC) - RF & Wireless Components
The Market for Components in RFID and RFID Readers - RF & Wireless Components
RF Industry Review: October - December 2009 - RF & Wireless Components (RFC) Research Program
Master Data Management (MDM) & data warehousing
Data governance, Data Quality and Master Data Management (MDM)
Social Networking in Emerging Markets - Anywhere Consumer > Converged Consumer Applications
Billing and Settlement Architectures for Remote Mobile Commerce - Anywhere Network > Building & Powering
The Connected Home Winners and Losers - Anywhere Consumer > Mobilizing & Capitalizing
----------------------------------------------------------
Perception Audits are a key tool to check how a vendor is perceived by the industry analyst community. The beginning of the calendar year is a prime time to quiz the analyst community about this, before analysts get embroiled in producing their research programs for the calendar year.
Further, conducting a Perception Audit at the same time annually, can help a vendor to understand how the perception of the analyst community could have shifted year on year. Thus the analysis contained in the report helps to provide a bedrock of information for a vendor to make decisions regarding its Analyst Relations’ strategy.
Perception Audits can be conducted regionally or worldwide. Much effort is put into eliciting responses from the analyst community and response rates are high, thus the intelligence provided in the report can be treated with a good level of confidence.
Due to the quantity and quality of analyst relationships worldwide, response rates of more than 50% are regularly achieved.
Click here to find out more about Perception Audits produced by CustomerClix.
----------------------------------------------------------
Booklet: Analysing analysts – An insight into the world of the industry analyst community 2010
For past delegates of our training course, Analysing analysts – An insight into the world of the industry analyst community , the booklet that supplements the course is revised annually in the New Year. Containing many, many profiles of analyst companies worldwide, the 2010 copy will be available soon.
Click here to place your order.
----------------------------------------------------------
Forthcoming CustomerClix training sessions
Tuesday 26 th January 2010 – 09:00-17:00 hours – Public speaking: You can do it - Institute of Directors, London, United Kingdom - £495 + VAT per delegate (25% discount if confirmed before Friday 8 th January 2010)
Wednesday 27 th January 2010 – 09:00-17:00 hours – Analysing analysts: An insight into the world of the industry analyst community - Institute of Directors, London, United Kingdom - £995 + VAT per delegate (25% discount if confirmed before Friday 8 th January 2010)
----------------------------------------------------------
Pierre Audoin Consultants (PAC) says hello to Madalin Dobre , a Consultant based in Bucharest covering Slovakia and the Czech Republic and Christoph Witte as a New PAC Fellow.
Yankee Group says hello to Terry Cudmore , Analyst and Dmitriy Molchanov, Analyst.
----------------------------------------------------------
MWD Advisors: In brief: IBM takes on Google with LotusLive iNotes; In Brief: Jive Software announces $12 million in new funding; In Brief: Mindjet launches Catalyst to target collaboration market; Collaboration software: Novell (Capability Summary and Overview); In Brief: Cisco gets out the cheque book again.
Pierre Audoin Consultants (PAC): Webinar Series - Understanding Changing Buyer Behaviour.
Yankee Group: Newsletter; Recorded webinars.
----------------------------------------------------------
Pierre Audoin Consultants (PAC)
Be always at war with your vices, at peace with your neighbours, and let each New Year find you a better man.
Benjamin Franklin (1706-1790), US author, diplomat, inventor, physicist, politician, & printer
Who
Analysts Matter is circulated monthly to thousands of people worldwide responsible for Analyst Relations, working for vendors, telecoms companies, service providers and agencies.
Why
To raise awareness of Analyst Relations' activities.
What
Each eNewsletter focuses on a different analyst company and contains a snapshot of Forthcoming Analyst Publications and Forthcoming Analyst Events' data.
Where
The eNewsletter is sent by email to subscribers worldwide and is also uploaded onto our website here .
When
Issued monthly. Click here for past editions.
Price
Free.
Contact us
Click here to subscribe to the eNewsletter. Or click here to contact us.