Analysts Matter

eNewsletter: Analysts Matter - April 2010

Focus on… K2

K2 was recently established; it is a Sift Media company. K2 analysts, led by Dr Katy Ring and Kate Hanaghan, focus on Cloud Computing, Sustainability, Innovation, Skills, Outsourcing and Software Satisfaction.

Via its links with Sift Media, K2 analysts have access to decision-makers and budget holders in the Public Sector, Finance and Human Resources. In addition, K2 analysts have many years experience of advising the CIO community.

K2 analysts take a ‘horizontal scanning’ approach to their research, which is in three parts. Firstly, sifting through key information about a given market (or offering); secondly, understanding the market drivers; and thirdly, inference, meaning the development of future scenarios which will aid decision-makers in their strategic planning process.

K2’s business model is sensible: Leveraging its connections (via its parent company) with key decision-makers working in the Public Sector, Finance and Human Resources whilst, at the same time, harnessing the knowledge gained from the CIO community. This business model has been proven to work for some long established analyst companies so should work too for K2. Good luck!

CustomerClix , Apr 2010

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AnalystClix: Do you click with the analyst community? Forthcoming analyst publications: Data sample Qtr 2 (Apr-Jun 2010)

Our Online databases of Forthcoming publications & events are de facto tools for Analyst Relations’ professionals worldwide. These large, unique and first to market online solutions – containing worldwide data – provide those working in Analyst Relations with key information at the click of a mouse. Thus ensuring that a vendor communicates with the right analyst at the right time with the right message, so increasing the likelihood of being written and spoken about by analysts.

Below is a tiny sample of forthcoming analyst publications being worked upon this quarter:

Bloor Research

• Database Activity Monitoring

• Social networking report market update

Forrester Research

• Forrester Wave: Business Integration Tools, Q2 2010 - Application Development & Program Management

• Is Business Process Management (BPM) The New Language Of IT To BT? - Business Process & Applications

• Best & Worst Of Australian Government Websites - Customer Experience

Gartner

• IT Services Forecast Asia Pacific - IT Services, Business Process Services – Consulting

• Marketscope for high end enterprise storage arrays - Storage Technologies & Strategies

• When to buy and when not to buy Modular versus Monolithic Storage - Storage Technologies & Strategies

IDC

• Consumer Broadband Access Services Market Analysis (Market Analysis) - Europe, Middle East and Africa (EMEA) Consumer Broadband Services (Continuous Information Service (CIS))

• Ethernet Switch Forecast, 2010-2014 (Market Analysis) - Europe, Middle East and Africa (EMEA) Enterprise Communications Infrastructure (Continuous Information Service (CIS))

• Web Hosting Forecast, 2008-2013 (Pivot Table) - Europe, Middle East and Africa Business Network Services (Continuous Information Service (CIS))

IMS Research

• Mobile Handsets (Focus) - Displays - World – 2010 - Mobile Technologies > Mobile Handsets

• External Storage Used for Video Surveillance – Worldwide - Security & Fire > Access Control, Fire & Security Group

MWD Advisors

• Assessment: Oracle - Business Process Management (BPM)

• Vendor assessment comparison 1H10 - Business Process Management (BPM)

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Hatch, Match, Dispatch

ABI Research says bye bye to Stan Schatt and says hello to Neil Strother , Fritz Jordan , and Victoria Fodale . These analysts have new job titles: Dan Shey , Practice Director, Enterprise and Jonathan Collins , Principal Analyst, M2M.

IDC says hello to Nick McQuire .

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Industry analysts: Free stuff

Bloor Research: Operations Management Platforms for the Services Sector; Warehousing for low latency analytics; Operations Management; Price Management in Financial Services .

Freeform Dynamics : Supporting the teleworkers: Redux; Provisioning - how do you approach it?; Exploiting the new dynamism; Managing UC – you need to be in control .

Futuresource Consulting: Projector and Interactive Whiteboard usage in primary and secondary schools .

iDate: World Mobile Market.

Yankee Group: Clouds in 2010: Vendor Optimism Meets Enterprise Realities .

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Forthcoming training courses

Tue 15 th Jun 2010 - 09:00-17:00 (coffee from 08:30) - Analysing analysts: An insight into the world of the industry analyst community - Institute of Directors, London, SW1, United Kingdom

For those that want to develop their skills in Analyst Relations.

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Tue 29 th Jun 2010 - 09:00-17:00 (coffee from 08:30) - Public speaking to the industry analyst community - Institute of Directors, London, SW1, United Kingdom

For spokespeople due to speak to the industry analyst community, either 1:1 or 1:Many

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