Training course: Sales for non-sales people

(One-day public speaking training course held at the Institute of Directors*, 116 Pall Mall, London, SW1Y 5ED on dates to be advised from 09:00am to 5:00pm with coffee served from 08:30am)

Consultants, analysts, lawyers, engineers, marketers, technologists, accountants, bankers, fund-raisers, those in public relations, people running their own businesses and many others - what do they have in common? In a world where many are not only judged by the quality of service they provide but by the amount of income directly derived from their work, the ability to recognise and develop business opportunities has never been more in demand. In the 21st century, revenue is being increasingly used as a form of performance measurement.

Yet with guidance and practise, all of us can use proven techniques and criteria to qualify sales leads to improve our sales abilities; to be able to do this simply, confidently and effectively need not be a mystery anymore.

The purpose of this course is to give people a simple understanding of sales techniques, processes and qualification skills that will be invaluable in business and life. Conducted within a supportive and encouraging environment, this one-day course will focus on the following:

* Basic sales awareness and objective setting
* Effective use of sales strategy plans
* Simple account development thinking
* Sales qualification process
* Deciding where you are in the sales cycle
* Effective sales tools
* Understanding body language
* Closing techniques

Delegates will benefit from tuition from a facilitator who is a Fellow of the Institute of Sales Marketing Management with 17 years pedigree experience in sales and sales management gained at world class institutions.