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Marketing for non-marketers(One-day training course held at the Institute of Directors*, 116 Pall Mall, London, SW1Y 5ED on dates to be advised from 09:00am to 5:00pm with coffee served from 08:30am)
One of the biggest reasons for business failure is an organisation's inability to market and sell itself properly. Get it right and business benefits will ensue. Get it wrong and precious time, effort and resources will be shamefully wasted. The purpose of the course is to provide non-marketers with an understanding of marketing principles and how they can be applied to any business, using a strategic marketing thought process. This intensive and highly interactive one-day course will set the scene by answering the following questions: * What is marketing? * Why is it used? * The market: drivers and inhibitors affecting growth * Competitive arena * Segmentation * Targeting * Positioning * Product/service/solution * Price * Place * Promotion * People Delegates will benefit from individual and group tuition from a facilitator who is a Chartered Marketer and market analyst.. At the end of the session, each delegate will be provided with a comprehensive booklet that delves deeper into marketing. Guaranteed benefits Note: As marketing and sales disciplines are highly complimentary to each other, attendees may wish to attend the Marketing for non-marketers and Sales for non-sales people courses taking place on consecutive days (ie attending the Marketing course on the Monday and the Sales Course on the following day (Tuesday)). * The IoD operates a strict dress code of smart/casual wear. Guests wearing jeans, t-shirts, trainers or open toe shoes will be refused entry to the building. |
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