Training

Marketing for non-marketers

One of the biggest reasons for business failure lies in an organisation's inability to market and sell itself properly. Get it right and business benefits will ensue. Get it wrong and precious time, effort and resources will be wasted.

The purpose of the course is to provide non-marketers with an understanding of marketing principles and how they can be applied to any business, using a strategic marketing thought process. This intensive and highly interactive one-day course will set the scene by answering the following questions:

• What is marketing?
• Why is it used?
• The market: drivers and inhibitors affecting growth
• Competitive arena
• Segmentation
• Targeting
• Positioning
• Product/service/solution
• Price
• Place
• Promotion
• Processes
• Physical evidence
• People

Delegates will benefit from individual and group tuition from a facilitator who is a Chartered Marketer and market analyst. At the end of the session, each delegate will be provided with a comprehensive booklet that delves deeper into marketing.

Benefits for organisations:

• Increased knowledge of marketing

• Better targeting of resources

• Increased chance of winning business

• Improved strategic planning

• Improved tactical planning

• Better execution of marketing-related tasks


  

Note: As marketing and sales disciplines are highly complimentary to each other, attendees may wish to attend the Marketing for non-marketers' training course and the Sales for non-sales people training course.

Top of page