Training course

Event management made simple...

Events and exhibitions are complicated tasks to coordinate. There are many elements to synchronize and often little time to do it. Although event management can be stressful, careful planning and preparation can do much to reduce the pressure.

The purpose of the course is to provide those involved in event management with an understanding of event execution and how it can be improved. This intensive and highly interactive one-day course will set the scene by answering the following questions:

• How does event management fit into corporate planning?

• What is event management?

• Why are events and exhibitions organised?
• When should events take place?

• Where should events be sited?

• Who is the target audience?

• Who should be involved in the planning process?

• What is a critical path?
• The event experience
• Suppliers
• Negotiation

• Budget

• Return on Investment (ROI)

The course will analyse the pre-, during- and post-planning phases of an event and will examine the similarities and differences between exhibitions, conferences, events, Annual General Meetings, seminars, training courses and user group meetings.

Delegates will benefit from individual and group tuition from a facilitator who is an accomplished Event Manager and Chartered Marketer. At the end of the session, each delegate will be provided with a comprehensive booklet that delves deeper into event management.

Benefits for organisations:

• Improved organisation and managing of events 

• Improved brand experience for visitors to events 

• More efficient use of resources 

• Increased chance of winning new business

Guaranteed benefits for delegates:

• Knowledge of tried and trusted event management techniques 

• Improved planning 

• Improved execution of event-related tasks 

• Better team building technique

Number of delegates: 
Up to 8

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