Customer-focused training

(One-day training course held at the Institute of Directors*, 116 Pall Mall, London, SW1Y 5ED on date to be advised from 09:00am to 5:00pm with refreshments served from 08:30am)

Customers are key to all organisations. Without customers generating income, there would be no business. Consequently, getting, nurturing and keeping customers are key to all organisations.

The purpose of this course is to explain to people at all levels of an organisation the importance of being customer-focused. This highly interactive one-day course will answer the following questions:

* What is a customer?
* Why are customers important to organisations?
* How should customers be treated?
* The dos and don’ts of customer relationships
* Building long term customer relationships
* The importance of empathy
* Dealing with complaints

Delegates will benefit from tuition from a Chartered Marketer and specialist in customer-focused services. At the end of the session, each delegate will be provided with a booklet that delves deeper into the issue of being customer-focused.

Guaranteed benefits for organisations:
* Better understanding of customers’ wants and needs
* Better targeting of customers
* Better treatment of customers
* Increased chance of getting, nurturing and keeping customers
* Improved revenue

Guaranteed benefits for delegates:
* Improved knowledge of customers
* Increased commercial acumen
* Increased confidence

Number of delegates:
Up to 8

Time:
One day

Price:
Upon application

* The IoD operates a strict dress code of smart/casual wear. Guests wearing jeans, t-shirts, trainers or open toe shoes will be refused entry to the building.

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