Training course

Customer-focused training

Customers are key to all organisations. Without customers generating income, there would be no business. Consequently, acquiring, nurturing and retaining customers are key concerns to all organisations.

The purpose of this course is to explain to people at all levels the importance of being customer-focused. This highly interactive one-day course will answer the following questions:

• What is a customer?

• Why are customers important to organisations?

• How should customers be treated?
• The dos and don’ts of customer relationships

• Building long term customer relationships
• How to be truly customer-focused
• The importance of empathy

• Dealing with complaints

Delegates will benefit from tuition from a Chartered Marketer and specialist in customer-focused services. At the end of the session, each delegate will be provided with a booklet that delves deeper into the issue of being customer-focused.

Benefits for organisations:

• Greater understanding of customers’ wants and needs

• Better targeting of customers

• Better treatment of customers
• Increased chance of acquiring, nurturing and retaining customers

• Improved revenue

Benefits for delegates:

• Improved knowledge of customers 

• Increased commercial acumen

• Increased confidence

Number of delegates: Up to 8

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