Customer Relationship Management (CRM) Training

(Half-day training course held at the Institute of Directors*, 116 Pall Mall, London, SW1Y 5ED on a date to be advised. Timings from 09:00am to 1:00pm)

Customer Relationship Management (CRM) is hip. So many companies trying to explain the concept of CRM and so many vendors trying to sell CRM software and services.

The purpose of this course is to convey to time-short decision-makers from all levels and disciplines of an organisation the business principles of CRM in jargon-free language, and how the introduction of CRM technology will affect a business. This highly interactive half-day course will set the scene by answering the following questions:

* What is CRM?
* Why is it used by organisations?
* When should it be adopted?
* Where should it be used in an organisation?
* Who should be involved in the planning process?
* Who will benefit from the use of CRM?
* Who are the key suppliers of CRM technology and services?
* CRM and Business Intelligence

Delegates will benefit from individual and group tuition from a facilitator who is a CRM specialist, Chartered Marketer and who spends time working with industry analyst companies that scrutinise technology and service markets. At the end of the session, each delegate will be provided with a comprehensive booklet that delves deeper into the concept of CRM.

Guaranteed benefits
* Better understanding of CRM and its business implications
* Better use of decision-makers' time (ie instead of wading through a wealth of information)

* The IoD operates a strict dress code of smart/casual wear. Guests wearing jeans, t-shirts, trainers or open toe shoes will be refused entry to the building.

Customer Relationship Management (CRM) explained... simply...