Analyst Relations' Training
Public speaking to the Industry Analyst Community
Public speaking is an art form. As is communicating to the industry analyst community. Put the two together and there is a compelling need to get it right. Get it right and you and your organisation will be reflected in a professional light. Get it wrong and you and your organisation will lack professionalism in front of the objective eyes of analysts, Added to that, the time and money devoted to developing an Analyst Relations' program will have been wasted.
The purpose of the course is to provide invaluable communication skills to decision-makers responsible for speaking to the industry analyst community. Conducted within a supportive and encouraging environment, this one-day course focuses on:
- Setting the scene: The competitive arena for analyst companies
- Communicating the right message to the right company and analyst
- Presenting oneself before an audience
- Speaking before an audience
- Exploring the use of vocal variety
- Selecting the right words to communicate
- Organising thoughts into a logical sequence
- Learning the value of gestures and body movements
- Learning the value of props
- Impromptu speaking
- Being a Chairperson / Toastmaster / Master of Ceremony
- Questions and Answers
Delegates will benefit from individual and group tuition from a facilitator who has worked for key analyst companies, the Hewson Group and IDC, and is now an Analyst Relations Consultant and Public Speaker. The facilitator is also a member of Toastmasters International, a global not-for-profit organisation devoted to the art of public speaking, and so is an Advanced Communicator.
Benefits for organisations:
- Organisations will be better represented when the delegated speaker is delivering an address to an analyst audience of one or many
- Improved communication skills
- Better teamworking skills
- More effective execution of work
Benefits for delegates:
- Improved public speaking skills
- Improved 1:1 and 1:many communication skills
- Increased motivation
- Increased confidence
Number of delegates Up to 4
Make sure you have finished speaking before your audience has finished listening.
Dorothy Sarnoff
Who
For spokespeople due to speak to the Industry Analyst Community who work for vendors, telecoms companies, or services providers.
Why
A spokesperson has a short space of time to captivate the attention of analysts. Thus communication should be compelling. Always.
What
A one day training course for spokespeople due to speak at a vendor's analyst event. The day begins by a quick look at the industry analyst community, but the majority of the day will be developing skills in public speaking.
Where
A one day in-house training course, normally delivered from 09:00-17:00 hours, with coffee from 08:30 hours.
When
Normally 09:00-17:00 hours.
Price
Upon application.
Contact us
So why don't you start clicking with the analyst community right now? Contact us. We really do want to help you.