Analyst Relations' Training

 

Analysing analysts - An insight into the world of the industry analyst community

One day intensive training course at the Institute of Directors, 116 Pall Mall, London, SW1Y 5ED, United Kingdom on date TBA

Analyst Relations is a business critical function for those involved in technology, telecommunications and services. Get it right and accolades will ensue. Get it wrong and a vendor's hard won reputation could be in tatters. 'Analysing analysts' is an intensive full-day training course. Part I provides answers to the following questions:



• What is an industry analyst?

• How do industry analysts conduct their research?
• What type of services do analysts provide?
• Who are the main industry analyst companies?
• Positioning of industry analyst companies in the marketplace
• What is the current economic landscape for these companies?

• Research programs vs consulting projects
• Pricing
• Promotion

In Part II, delegates will examine the relationship between industry analysts, vendors and their agents, providing answers to the following:

• How to find the right market analyst
• The briefing session and how it should be handled
• How to build better relationships with industry analysts

In Part III, delegates will examine the differences between Analyst Relations and Media Relations, whilst Part IV will examine Analyst Relations vs Investor Relations. Participants will scrutinise over c70 industry analyst companies active worldwide including IDC, AMR Research, Forrester Research, Gartner, Yankee Group, Hewson Group, Nelson Hall, IDEAs International, Juniper Research, Pierre Audoin Consultants (PAC ), Strategy Analytics, Tekplus. to name a few. The training session is highly interactive and has been proven to help businesses work more efficiently.

Benefits of the course include:

• Increased understanding of the industry analyst community.
• An improved chance of communicating with the right analyst with the right message at the right time.
• An improved chance of keeping in touch with top analysts, which could lead to business opportunities
• A greater chance of being written or spoken about.
• Increased effectiveness and efficiency of both the delegates’ work and their respective organisations.

Attendees:

• Senior communications or marketing professionals.
• Users of strategic intelligence produced by analysts.
• Senior vendor decision-makers responsible for communicating with the analyst community.

Facilitator:

Kim Crosby, an Analyst Relations Consultant, formerly of key analyst companies the Hewson Group and IDC.

Price: Upon application.

This training can also be delivered cost-effectively in-house.

* Note that the IoD operates a strict dress code of smart/casual wear. Guests wearing jeans, t-shirts, trainers or open toe shoes will be refused entry to the building.

Click here to check Terms and Conditions of Booking.

 

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Comments from course delegates include:

 

I first met Kim Crosby when I attended one of her analyst relations training courses. I was so impressed with her knowledge in this field that I subsequently employed Kim as a consultant on analyst relations. She is a totally professional person and an absolute expert in her field, Michelle Spencer, Senior Manager, Corporate Communications, ARM Holdings plc

Excellent session. Very informative. Mix of listening and doing. Very useful

I found all the presentations and workshops very helpful

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Course is particularly interactive - which is very rewarding. Learn by doing

Delivered with great style and made the day informative and memorable

I met my expectations and I'm very happy

Thanks for an excellent course, great fun and very informative.

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Excellent... interactive sessions were very helpful.

Very informative, very enjoyable. Gave a good insight from the analyst's viewpoint. Provides a good framework and approach to analyst relations.

It was a very helpful course. overall rating excellent.

A really useful session providing not only a basic introduction to analyst relations but discussing how relationships can be built with each analyst. The course drilled down to talk about how each industry analyst company likes to be dealt with and how they prefer to be contacted.

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Very informative, the course has effectively demystified this area for me.

I learnt a great deal from the 'Analysing analyts' course and I refer to the course hand out 'Analysing the Analysts' as my bible. The course is interactive and thought provoking and really helped us to get a handle on how market analysts fit into an overall communications programme that we deliver to our clients. 'Two of my colleagues were able to extend a two day press tour to three days by targeting the right analysts, to the delight of our client!

The analysts challenged the client's positioning and provoked some excellent responses that have directly fed into the key messages that we will be using within their future press and analyst interviews.

I think the overall benefit of the course is that the facilitator shows that analysts are human beings and how PRs and analysts can work together to the benefit of clients. To use my colleague's phrase 'she helped us to think outside the box and use analyst relations as an extension to the press work we're already doing. I never realised the extent to which journalists use analysts reports. I wish we'd done Kim's course years ago. Leading PR agency

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The course was extremely useful and informative. within two hours of undertaking the training we were able to set up a briefing session with Jupiter using the information given to us. Leading PR agency.

The course was very, very useful and the information, especially practical.

I have been on another analyst relations course but this was much better and I got much more from it.

Very informative with good tips and insight into the analyst community.

 

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