Analyst Relations' Training
Spokesperson training
A briefing session between a vendor and an industry analyst company is a critical interaction. Get it right and accolades may ensue. Get it wrong and a vendor's hard won reputation could be in tatters.
Similar to media training, this highly interactive training session prepares a vendor's senior-decision makers for communication with analysts. During the 1:1 session, which is similar to a briefing, a decision-maker will discuss the presentation they plan to communicate to the analyst community. In response to this, the decision-maker will be questioned in more detail about the presentation. Feedback will then be given to help improve a vendor's communication skills.
Benefits of the training include:
- A better understanding of industry analysts, how they function and the type of information sought
- Developing analyst-focused communication skills

- Portraying a spokesperson and his/her organisations in a much more professional light
- Improving the likelihood of industry analysts being captivated by a vendor's communication
Eloquence is in the assembly, not merely in the speaker.
William Pitt (1759-1806), British Prime Minister
Who
For spokespeople working for vendors, telecoms companies, or services providers due to speak to the industry analyst community.
Why
A spokesperson has a small amount of time to deliver a compelling message to the analyst community. Thus, s/he must be as well honed.
What
Similar to a briefing session, this 1:1 training will be delivered by an ex-analyst.
Where
Where required.
When
Flexible. The session is up to 2 hours in length.
Price
Upon application.
Contact us
So why don't you start clicking with the analyst community right now? Contact us. We really do want to help you.