Analyst relations strategy and consultancy

Key to success with the analyst community is planning. Approaching analyst relations in an ad hoc fashion will seriously compromise a vendor's standing with the analyst community. Consequently vendors that are serious about analyst relations consider the following, not only in terms of corporate planning but in developing an analyst relations strategy too:

* Where are we now (an honest audit of a vendor's current capabilities).
* Where do we want to be (what are our corporate objectives)?
* How do we get there (what is our corporate strategy to help us achieve our corporate objectives)?
* How do we ensure arrival (how to we measure success)?

Key to achieving corporate goals is how a vendor communicates with its stakeholder groups, such as analysts, investors, customers, prospective customers, internal customers (staff), media, suppliers, government or pressure groups. Clearly communication with all of these stakeholder groups should hang together. Hence an analyst relations strategy should drill down from a vendor's corporate communications strategy. Only then can corporate objectives be well met.

So, in terms of analyst relations, consultancy can take many forms such as:

* Development of an analyst relations strategy (being mindful of communications with other stakeholder groups)
* Management of all communications with the analyst community
* Sourcing key analysts key to a vendor's success
* Sourcing of forthcoming publications relevant to a vendor's area of operation
* Sourcing of published intelligence that will be of help with a vendor's planning
* Sourcing of speaker slots to promote a vendor's wares to an audience of analysts and prospects
* End-to-end analyst relations functions

Benefits of this service includes:

* Development of an analyst-focused strategy and functions that are completely analyst-friendly and proven
* Portraying a vendor in a professional light
* Consistent interactions with the analyst commuity

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